RAINBOW(SZ:002419)2022-12-07 09:31Group 1: Company Strategy and Developments - The company maintains its direction in implementing an omnichannel strategy, with adjustments made based on specific circumstances [1] - The first cloud store (Guomao Store) has been preliminarily launched [3] - The new B2C platform was launched on July 26, 2014, enhancing customer shopping experience [3] Group 2: Logistics and Operations - Online supermarket products are shipped from an independent warehouse in Shenzhen, with daily deliveries from the South China regional warehouse [3] - Self-pickup orders account for less than 10% of total orders, but this percentage is gradually increasing as the number of pickup points rises, which currently exceeds 400 [3] Group 3: Product and Brand Management - The company primarily develops department store products through brand agency methods, extending its supply chain strategy [4] - Fresh produce is a key focus in direct sourcing, as it has strong customer attraction capabilities [4] Group 4: Store Expansion and Financial Impact - The Hangzhou Tianhong shopping center opened in June 2014 and is still in the cultivation phase; the decision to close the Xiaoshan Tianhong store was made to reduce losses due to underperformance [5] - The closure of Xiaoshan Tianhong will not significantly impact the current financials, and the company will continue to seek suitable projects in East China for network expansion [5] Group 5: Employee Compensation - The increase in total employee compensation is attributed to the rise in staff numbers from new store openings and efforts to attract and retain employees with competitive salaries [5]