RAINBOW(SZ:002419)2022-12-08 08:20Group 1: Retail Industry Trends - The retail industry is exploring the integration of online and offline models, but a mature and high-growth profit model has yet to emerge [2][3] - The global retail conference has influenced the company's development direction, but the path is primarily a result of internal discussions [2][3] Group 2: Online Advertising and Membership Conversion - The cost-benefit ratio of online advertising for Tianhong is managed based on operational needs, with a focus on offline VIP member conversion [3][4] - The company aims to gradually improve the conversion rate of offline VIP members to online, distinguishing effective members among the overall membership [3][4] Group 3: E-commerce Growth and Strategy - The company acknowledges that its e-commerce revenue growth is below the industry average but prioritizes overall growth and customer experience over rapid online expansion [3][4] - A comprehensive channel development framework is being constructed to support overall company growth [3][4] Group 4: IT Systems and Data Utilization - The company's IT systems, including micro-stores and ERP systems, are developed in collaboration with partners like IBM and are focused on single product management [4][5] - The VIP system, established in 2000, is used to maintain customer loyalty and accumulate data for effective analysis [4][5] Group 5: Pricing Strategy and Market Conditions - The company recognizes that various factors affect product pricing in China, leading to price differences between online and offline channels [5][6] - The industry is expected to move towards price parity between online and offline products in the future [5][6] Group 6: Store Development and Positioning - The company plans to maintain a steady pace in store openings, adhering to the initial plan despite economic fluctuations [5][6] - The positioning of Junshang Department Store targets high-end consumers, with a focus on high transaction values and positive shopping experiences [5][6]