MTC(SZ:002429)2022-12-06 11:14Group 1: Company Overview and Strategy - Shenzhen Zhaochi Co., Ltd. is focusing on the development of the "Super Dimension Ecosystem" and the "Fengxing TV" product line, with plans to release a second version of the UI in April and introduce 65-inch and curved series products [1] - The company aims to achieve a target of 10 million active users for internet TVs within three years, leveraging its strong manufacturing capabilities and partnerships [2] - The sales channels for Fengxing TV include online platforms like Tmall and Taobao, as well as offline partnerships with Gome and Haier [1] Group 2: Financial and Investment Insights - The company's private placement plan is set for three years, with no price adjustment expected, and partners have not raised objections to the current pricing [2] - Zhaochi has a strong patent portfolio in TV manufacturing, having previously worked with major brands like Philips, Toshiba, and Haier [2] - The company is exploring new e-commerce platforms and aims to launch a new online store by early April [4] Group 3: Competitive Landscape and Content Strategy - Zhaochi's partnership with Oriental Pearl provides a competitive edge in content, including exclusive rights to major sports events and a vast library of licensed content [2] - The company emphasizes the importance of legal content distribution, adhering to regulations to avoid risks associated with content rights [3] - Zhaochi's unique selling proposition lies in its ability to integrate hardware manufacturing with content delivery, creating a robust ecosystem [4] Group 4: Market Risks and Future Outlook - The release of regulatory document 181 poses risks to certain competitors' business models, highlighting the importance of compliance in the internet TV sector [2] - The company acknowledges the challenges of transitioning from traditional manufacturing to internet operations, focusing on cost management and sustainable growth [4] - Zhaochi believes that the future of internet TV holds significant profit potential, driven by enhanced user experiences and innovative product offerings [4]