徐家汇(002561) - 徐家汇调研活动信息

Expansion Plans - The company is cautious about opening new stores due to uncertainties related to the pandemic [1] - Sub-companies are exploring community store operations, but overall impact is minimal [1] - Future plans include optimizing existing stores and conducting research for new store resources [1] Digital Transformation - The subsidiary, Maike, is focusing on developing a budget system and enhancing retail software [1] - The company is expanding electronic payment interfaces to meet business needs [1] Marketing Strategies - The company is participating in the "Love Shopping Shanghai" electronic coupon campaign to attract customers [2] - Various promotional activities, such as the "55 Shopping Festival" and anniversary celebrations, are being conducted to boost offline traffic [2] Store Experience Enhancement - New dining options and experiential formats are being introduced to attract more customers [2] - The jewelry section in the flagship store has been upgraded, becoming a trendy destination in the area [2] Customer Engagement - The company is enhancing member services through innovative approaches and exclusive offerings for VIP members [3] - Efforts are being made to increase membership numbers and improve customer loyalty through interactive online services [3]