Shanghai Xujiahui (SZ:002561)2022-12-08 01:34Group 1: Company Overview - The company originated from the Shanghai No. 600 Department Store established in 1952, one of the earliest state-owned commercial enterprises in Shanghai [1] - In June 2002, it was restructured into Shanghai Xujiahui Mall Co., Ltd. and was listed on the Shenzhen Stock Exchange in March 2011 [1] Group 2: Business Brands and Market Positioning - The company's retail enterprises are primarily located in the Xujiahui business district, each with distinct market positioning: Huijin Department Store focuses on "fashion leading," Shanghai No. 600 on "popular trends," and Huilian Shopping Mall on "affordable prices" [1] Group 3: Financial Performance - The company's gross profit margin has remained relatively stable compared to industry peers [1] Group 4: Customer Traffic and Strategies - Overall customer traffic has declined in recent years, but the decrease is not severe [1] - The company emphasizes maintaining VIP customers and enhancing promotional activities along with updates to mall facilities [3] Group 5: Future Plans and Property Ownership - The company is actively seeking suitable investment and profit growth opportunities, including the potential opening of new stores [3] - The majority of the retail stores are owned properties [3]