百润股份(002568) - 2024年4月29日投资者关系活动记录表

Group 1: Company Overview - The company achieved good operating performance in 2023, with revenue and net profit growth in the pre-mixed cocktail and flavoring businesses, successfully meeting the annual operational goals [2]. - The domestic economy showed steady recovery, leading to an overall improvement in the consumer market [2]. Group 2: Digital Retail Channels - The digital retail channel aligns with platform development trends, maintaining brand and price image while optimizing operational strategies, resulting in improved operational efficiency [3]. - The company will continue to promote the long-term healthy development of digital retail channels [3]. Group 3: Marketing Expenses - In Q1 2024, the company optimized the annual advertising expense rhythm, increasing the proportion of Q1 spending, with sales expenses rising by 7.89541 million yuan year-on-year [3]. - The marketing expenses will be sustained at a reasonable ratio throughout the year [3]. Group 4: Product Performance - The "Strong Refresh" series saw over 5% growth in Q1 2024, driven by increased marketing investment, despite a high base [3]. - The "Refreshing" series was refined in 2023, leveraging top influencers and IP collaborations to attract new consumers, with a new 500ml product launched to expand the consumer base [3].