Wintrue Holding(SZ:002539)2022-12-07 08:56Strategic Transformation - The company aims to meet the needs of farmers with "compound fertilizers" and the general public with "variety salt" and "Sichuan cuisine condiments" as its development focus [3] - The strategy includes enhancing brand, channel, and product integration to ensure steady growth in the compound fertilizer business [3] - The company plans to leverage existing rural distribution channels to promote rural e-commerce, aspiring to become a leader in rural e-commerce [3] Rural E-commerce Development - The "Haha Farm" rural e-commerce platform will focus on essential products for farmers, including fertilizers, condiments, alcoholic beverages, agricultural machinery, and more [3] - The company plans to establish 100 county-level distribution centers and recruit 20,000 rural agents within the year [3] Operational Philosophy - The core operational philosophy of Haha Farm is summarized as "help you choose, help you save, help you deliver," focusing on consumer needs and cost reduction [4] - The operational team is primarily sourced from large e-commerce companies, insurance, and fast-moving consumer goods industries [4] Sales and Distribution Channels - The company has established business relationships with salt companies in 14 provinces, expanding its production and distribution network across various regions [5] - The sales of edible salt are regulated by national distribution plans, with production quotas that change annually [4]