SFY(SZ:002572)2024-01-05 02:36Strategic Planning - In 2024, the company will continue its "multi-brand, all-channel, all-category" strategy to seek more growth opportunities [2] - The Sofia brand will expand its product categories, with successful marketing strategies for cabinets, wooden doors, and home products in 2023, continuing into 2024 [2] - The Milan brand will maintain rapid store openings and expand into cabinet categories, integrating them into whole-home packages [2] - The company has completed adjustments to the distributor system for the Simi brand and will focus on store layout and designer channels in 2024 [2] - The Huahai brand aims to accelerate store openings and expand designer and decoration company channels in 2024 [2] Market Outlook - The custom home industry is closely related to the real estate market, with a predicted increase in demand for new and renovated homes from 2010 to 2030 [3] - An estimated 16 million new and existing homes will require renovations in 2024, with projections reaching 23 million by 2030 [3] Growth Drivers - In 2024, the company will strengthen its whole-home strategy, focusing on marketing cabinets and wooden doors at the retail level [3] - The company will target multiple channels, including retail, integrated decoration, and designer channels to capture traffic [3] - The main brand Sofia will maintain stable growth, while the new brand Milan will continue to grow rapidly, with Simi and Huahai also expected to perform well [3] Operational Insights - The end of 2023 saw a release of pent-up renovation demand, with some essential users still seeking renovations [4] - The company plans to accelerate store openings in 2024, focusing on filling market gaps with its multi-brand and all-channel approach [4]