Rapoo(002577)2023-12-18 15:32Company Overview - Shenzhen Rapoo Technology Co., Ltd. was established in 2007, initially focusing on ODM business and later developing its own brand "RAPOO" for wireless peripheral products [1] - The company transitioned from a manufacturer to a consumer electronics brand in late 2019, concentrating on market and development [1] - The short-term focus is on "electronic sports," aiming for innovation in wireless gaming peripherals [1] Product Development - The company launched the "+ Plan" at the end of 2022, collaborating with IC developers to create low-latency, long-lasting, and interference-resistant wireless gaming products [1] - The VT9 wireless gaming mouse features a customized optical engine with adjustable DPI ranging from 50 to 26,000 and supports various polling rates [3] Market Strategy - The company is cautious about entering the AI PC market, emphasizing user experience and cost control before launching AI-related products [2] - The strategy includes a focus on lightweight mice, with flagship models weighing between 49g and 68g, while ensuring high-quality production [3] Brand Expansion - Ralemo is a sub-brand targeting the "new female" demographic, offering unique products like cushion mice and themed keyboards [3] - The company is a member of the Star Alliance but has not yet launched any products in collaboration with them [2] Technological Innovations - The company has upgraded its wireless office solutions with the "M+" technology for multi-screen environments and the "C+" technology for consistent key feel [2] - Multi-mode connectivity for peripherals allows connection via 2.4G, Bluetooth, and wired options [2]