Rapoo(SZ:002577)2023-08-09 15:06Company Overview - Rapoo Technology was established in 2002, initially focusing on ODM business and later promoting wireless peripherals in 2007, establishing a brand presence in the market [1] - The company underwent a transformation in 2019, shifting from a manufacturer to a consumer electronics brand, concentrating resources on market engagement [1] Current Business Focus - The company is currently emphasizing "electronic sports" as a key growth area, aiming to innovate wireless gaming peripherals [2] - In 2022, the company launched the "+ Plan" for joint IC development and proprietary algorithms, introducing the "V+" series for low-latency, long battery life, and interference-resistant wireless gaming products [2] Financial Performance - In the first half of 2023, the company experienced a decline in performance due to external demand reduction and internal strategic adjustments, leading to stable terminal sales during the transition period of new product launches [2] - Continuous investment in market and R&D expenses is being made to enhance product offerings and user experience [2] Future Strategy - The company plans to expand its gaming peripheral product line, leveraging the growing recognition of electronic sports as a mainstream culture [3] - The "+ Plan" aims to upgrade wireless technology and develop new product concepts, focusing on low-latency and high-performance wireless gaming peripherals [3] Market Positioning - The company maintains a healthy financial status with sufficient cash reserves and is open to mergers and acquisitions, considering core technology and market position [4] - Collaboration with esports teams is ongoing to enhance market reach and product visibility [3]