Rapoo(002577)2023-06-28 12:17Company Overview - Rapoo Technology was established in 2002, initially focusing on ODM business and later launching its own brand "RAPOO" in 2007, specializing in wireless peripheral products [2]. - The company transitioned from a manufacturing-focused entity to a consumer electronics brand by the end of 2019, concentrating on market and development [2]. - In 2022, the company introduced the "+ Plan" for joint IC development and proprietary algorithms, launching the "V+" series of wireless gaming peripherals [2]. Financial Performance - In 2022, revenue from computer peripherals accounted for 86.9% of total revenue [2]. - Sales expenses represented 13.37% of revenue in 2022, with ongoing efforts in brand building and marketing [3]. - The gross margin for keyboards and mice has been between 26% and 28% in recent years, influenced by product competitiveness and market conditions [3]. Market Potential - The gaming peripheral market is expected to continue expanding due to the maturation of esports and increased consumer demand for PC products [3]. - The company believes there is significant growth potential in the current market, with a focus on wireless gaming products and smart office solutions [3]. Strategic Focus - The company plans to emphasize esports peripherals in the short term while exploring new growth opportunities in the long term [4]. - It maintains a healthy cash flow and low debt ratio, remaining open to potential acquisitions that align with its core technologies and market position [4]. Sales Channels - In 2022, overseas sales accounted for approximately 30% of total revenue, with products sold through distributors and e-commerce platforms like Amazon and AliExpress [4]. - The company has established a presence in over 60 countries and regions, utilizing both online and offline sales channels domestically [4]. Marketing Strategy - The company collaborates with esports teams, including OMG and TYLOO, to enhance brand visibility and marketing efforts [5]. - Future marketing strategies will focus on diversifying brand promotion and leveraging partnerships within the esports community [5].