Rapoo(SZ:002577)2022-12-06 01:31Group 1: Company Overview - The company operates in three main business segments: traditional peripherals, drones, and robotics [3][4] - Established in 2002, the company launched its own brand "RAPOO" in 2008, focusing on wireless peripherals [3][4] - The traditional peripherals business has faced a decline due to market pressures from the PC sector and e-commerce counterfeit products [4] Group 2: Business Segments Traditional Peripherals - The company is shifting focus towards e-sports peripherals, targeting mid-to-high-end gaming users and internet cafes, which are crucial for cash flow [4][7] - The company has launched several e-sports products with positive market feedback and established a robust after-sales service system [7] Drone Business - The company established the XIRO brand in 2015, launching the Xplorer drone in February 2015, which quickly entered both domestic and international markets [4][5] - As of the mid-year report, the drone products have been sold to 17 overseas countries, with sales exceeding 50,000 units [4] Robotics Business - The robotics division began in 2008, focusing on automation in the 3C industry, with a dedicated robotics subsidiary established in October 2016 [5][6] - The company aims to provide specialized intelligent manufacturing solutions, leveraging its understanding of manufacturing processes [5][6] Group 3: Market Strategy and Competitive Advantage - The company has adjusted its strategy to target high-value e-sports products, which are less price-sensitive and cater to a growing demand for high-performance equipment [7] - The company plans to integrate VR and AR technologies with existing products to enhance consumer experience and maintain competitive advantages in hardware [6][8]