Jiajia Food(SZ:002650)2022-12-07 09:44Group 1: New Product Promotion - The company focuses on a "big single product" strategy, launching "original brewed" soy sauce in April, with sales reaching nearly 20 million yuan by the end of September [1][2] - The initial promotion targets the top 300 distributors to establish model markets, aiming to transition consumers towards healthier soy sauce options [1][2] Group 2: Market Expansion and Production Capacity - The company is reallocating some low-end product capacity to produce high-end products with longer fermentation cycles, addressing current production capacity limitations [2][3] - Successful market experiences in Guangxi will be replicated in Hunan and Sichuan for "Noodle Fresh" soy sauce, with expectations for improved performance [2] Group 3: Strategic Focus and Mergers - The "big single product" strategy emphasizes high-margin products like "original brewed" and "Noodle Fresh" soy sauce to enhance competitive capability [2] - The company maintains a cautious approach to mergers, focusing on strategic alignment rather than accumulating unrelated businesses [2][3] Group 4: Plant Oil Business Development - The plant oil segment is currently small, with plans to focus on tea seed oil as a new growth point, aiming to establish a "healthy oil" brand [3] - The company anticipates significant growth in the tea seed oil market within 3-5 years, driven by increased consumer recognition and demand [3] Group 5: Shareholding and Future Plans - The controlling shareholders have no immediate plans to reduce their holdings following the lifting of restrictions on shares [3]