浙江美大(002677) - 浙江美大调研活动信息

Group 1: Revenue Composition - Distributor channel accounts for 92% of revenue, while e-commerce (online merchants) and engineering channels each account for 4% [2] - New housing demand constitutes over 90%, with kitchen renovations accounting for approximately 10% [4] Group 2: Brand and Market Development - The Tian Niu brand has signed over 300 distributors, with product sales starting in Q3 [3] - The engineering channel's slow progress is attributed to collaboration with small local real estate developers and the need for increased consumer acceptance in first- and second-tier cities [3] Group 3: Regional Sales Variations - Sales of integrated stoves show regional differences, with East China, Central China, and Southwest regions having larger market shares due to earlier market entry [3] Group 4: Product Innovation - The company launched a gas water heater this year and plans to continue introducing new products focused on smart and healthy kitchen solutions [4]