Zhejiang Meida(SZ:002677)2022-12-08 09:31Group 1: Company Overview - Zhejiang Meida has established a dedicated e-commerce department to explore suitable paths in the e-commerce sector [2] - The engineering channel accounts for approximately 3% of total sales, with prices slightly lower than those offered to distributors [3] Group 2: Partnerships and Collaborations - The company primarily collaborates with local developers and has successfully completed numerous high-end projects in regions such as Hainan, Shenzhen, Qinghai, and Guangxi [3] - Future plans include establishing strategic partnerships with large national real estate developers [3] Group 3: Advertising and Pricing Strategy - Historical advertising expenditures on CCTV have been in the tens of millions, with a shift towards emerging media channels like mobile internet and partnerships with platforms such as Sina Home and Sohu [3] - The company maintains significant pricing power, offering a uniform ex-factory price to all distributors while allowing some flexibility based on local market conditions [3] Group 4: Inventory Management - Adjustments to sales policies since last year have resulted in a reasonable inventory level among distributors [4]