Zhejiang Meida(SZ:002677)2022-12-08 05:30Market Position - Zhejiang Meida holds one-third of the market share in the integrated stove industry, making it a leading enterprise [3] - The industry scale accounts for approximately 60% of the entire kitchen appliance sector [3] Profitability and Strategy - The company has a high net profit margin but aims to expand its scale by potentially lowering profit margins to benefit distributors [3] - Future plans include utilizing released production capacity effectively [3] Automation and Investment - The company has invested nearly 100 million in automation, including the application of robotics [3] - There are considerations for further involvement in the automation sector [3] Business Focus - The company is interested in high-end equipment manufacturing, environmental protection, and healthcare sectors [4] - Current product expansion includes cabinets, integrated sinks, water purifiers, and kitchen waste processors, although these products currently represent a small portion of the business [4] Distribution Network - The distribution system consists of a two-tier structure with primary distributors managed directly by the company [4] - Plans are in place to further flatten the distribution model by establishing provincial-level management [4] Regional Strengths - Key advantageous regions for the company include East China, South China, and Northeast China, which collectively account for at least 60% of sales [4]