Zhejiang Meida(SZ:002677)2022-12-08 05:26Group 1: Market Strategy - The company has identified 6 main directions for marketing its core products, including channels such as distributors, e-commerce, overseas markets, engineering, key accounts, and commercial sectors [2][3] - The overseas market is a significant focus, with the company being the only one in the integrated stove industry to have established distributors or subsidiaries abroad, providing a first-mover advantage [3] - Future investments will be made in e-commerce and television shopping channels to enhance market presence, despite current low expenditure in these areas [3] Group 2: Offline Channel Development - The company has established offline channels for 10 years and is now exploring new strategies, including setting up provincial distributors to strengthen collective capabilities [3][4] - Plans include selectively opening direct stores in first-tier cities while learning from successful industry practices [4] Group 3: Product and Brand Expansion - The company has recently launched a cabinet project, entering a highly competitive and customized industry, and is open to technical and market collaborations [4] - There is a shift in brand investment strategy, moving from traditional media to new media partnerships, which may impact future profits [5] - The potential of brand ambassadors has not been fully leveraged, and the company is considering deeper integration with its brand [5]