ShenZhen HuiJie (SZ:002763)2022-11-22 03:01Group 1: Company Overview - Shenzhen Huijie Group Co., Ltd. focuses on the lingerie industry, engaging in research, design, manufacturing, marketing, and brand promotion [1] - The company employs a multi-brand strategy with eight main brands, including "Mannifen," "Yivis," "Lanzhuoli," "Sangfulan," "Qiaobaishi," "Jia Yishangpin," "Secret Weapon," and "Mr. Potato" [1] Group 2: Sales Channels and Strategy - Sales channels encompass both online and offline, with other brands primarily focusing on online sales [2] - The company operates under a strategic framework where the headquarters serves as an investment management center, subsidiaries as profit centers, and factories as cost centers [2] - Shanghai Huigao and Jiangxi Yivis achieved dividends within one year of establishment [2] Group 3: Performance and Future Plans - In Q1 2021, direct sales and e-commerce channels recovered to levels comparable to Q1 2019, with significant growth compared to the previous year [2] - The company plans to increase online investments, collaborating with influencers like Wei Ya for live streaming events [2] - Sales expense rates are expected to decline, with dynamic adjustments based on operational plans [2] - Lanzhuoli and Jia Yishangpin experienced revenue declines in 2020 due to significant adjustments and pandemic-related logistics disruptions [2]