ShenZhen HuiJie (SZ:002763)2022-12-03 09:54Group 1: Company Overview - Shenzhen Huijie Group Co., Ltd. was established in 2006 and currently manages an Asian fund with a total scale of $1.1 billion, with an average investment size of $20-30 million and an average holding period of 4-5 years [2]. Group 2: Brand Positioning - The brand positioning for the company's products is as follows: - Mannifen targets customers aged 20-50 with the keyword "romantic sensuality" - Yves targets a higher-end clientele with keywords "elegance, refinement, temptation" - Lanzhuoli focuses on a younger audience with the keyword "freedom, sensuality" [3]. Group 3: Product Offerings and Market Trends - The company has a diverse range of products, including wireless and sports bras, to meet changing consumer preferences [3]. - The company ranks well in online sales, with Mannifen performing notably during the last Double Eleven shopping festival [3]. Group 4: Store and Distribution Information - Average store sizes are approximately 30-50 square meters for department stores and 50-100 square meters for shopping center stores, with some exceeding 100 square meters [4]. - Most distribution stores are located in third and fourth-tier cities, with individual store sizes ranging from 30-100 square meters [4]. Group 5: Financial Performance - In 2017, the company's sales expenses accounted for approximately 37% of operating income [5]. - The company has maintained stable growth in same-store operations in the first quarter of 2018 [5]. Group 6: Membership and Future Plans - The company has a complete membership management system, with each brand currently operating its own independent membership [5]. - Future plans include opening comprehensive multi-category stores in shopping centers based on current market trends [5].