ShenZhen HuiJie (SZ:002763)2022-12-03 09:50Group 1: Company Performance and Strategy - The company began adjusting its physical stores in the second half of 2016 due to declining performance in 2015-2016, focusing on evaluating store locations and sales metrics to eliminate underperforming outlets [3] - In Q1 2018, the company reported stable growth in its existing high-quality stores [3] - The company plans to open comprehensive multi-category stores in shopping centers based on current market trends [4] Group 2: Financial Metrics and Operations - The typical payment cycle for general malls is 45-60 days [3] - The average area for comprehensive multi-category stores in shopping centers is generally between 50-100 square meters [4] - The commission rate for general malls is around 20%-30% [4] Group 3: Online and Offline Integration - In 2017, online revenue accounted for approximately 50% of total online income for the brand Mannifen [4] - The company’s online sales are not primarily for clearing inventory; new products are launched simultaneously online and offline at the same price [5] - The company has a complete membership management system in place [5] Group 4: Market Trends and Consumer Behavior - The company has seen an increase in distribution clients over the past two years [5] - The company is introducing new product lines, including sports, maternity, and youth categories, to keep pace with market trends [6] - Sales growth in both first-tier and third-tier cities is being maintained [6] Group 5: Marketing and Promotion - The company has noted positive effects from using celebrities and influencers for promotion [6]