ShenZhen HuiJie (SZ:002763)2022-12-06 05:22Product Development and Sales Process - The company has independent professional R&D and design teams for each brand [1] - The production line for online and offline products is the same [1] - The product development process includes design, review meetings, sampling, fitting, adjustments, promotional video shooting, ordering meetings, and final production [3] Product Series and Sales Strategy - Products are generally divided into spring/summer and autumn/winter series, with some brands having four distinct series [3] - The company holds two seasonal ordering meetings: autumn/winter in early April and summer around October [3] - The company has a complete training system for sales personnel, including onboarding, professional knowledge, and skills training [3] Financial Performance and Sales Channels - Online sales accounted for approximately 25% of total sales in 2016 [5] - Distribution sales were about 15%, while direct sales made up around 60% in 2016 [5] - The impact of major promotional events, like Double Eleven, on gross margin is minimal [4] Production Capacity and Quality Control - The Jiangxi factory's capacity was approximately 12 million pieces in 2016, with a target of 15 million pieces [5] - The company prioritizes product quality over maximizing production capacity [5] Market Competition and Brand Positioning - The company focuses on quality, comfort, and fashion in its products, maintaining a loyal customer base and strong brand image [5] - The company is not solely age-segmented; it also includes functional positioning, such as Bodybeauty for shaping [6] - The company aims to provide high-quality products and services to compete with international brands entering the Chinese market [6]