ShenZhen HuiJie (SZ:002763)2022-12-06 08:26Group 1: Financial Performance - The company's online growth for the first three quarters is approximately 30% [2] - Online sales currently account for about 30% of total revenue [4] - The company maintained a stable performance with an 8%-9% growth from January to September [5] Group 2: Product Development and Market Strategy - The company plans to consolidate its sportswear lines under a single brand category in the future [3] - The beauty brand Mannifen focuses on quality, using imported products developed by a dedicated cosmetics division [3] - The company is primarily operating its e-commerce channels in-house, leveraging a young and active team [3] Group 3: Operational Insights - The company does not have an industrial park in Shenzhen, but operates two in Jiangxi and Shantou [4] - Full capacity release for the Jiangxi industrial park is expected to take about three years [4] - The increase in expenses this year is attributed to sales growth, leading to higher variable costs [4] Group 4: Market Position and Competition - The company differentiates itself from competitors like Anlifang through its business model and channel strategies [5] - The impact of major promotional events like Double Eleven and Double Twelve on gross margin is minimal due to product differentiation between online and offline sales [4]