汇洁股份(002763) - 2016年9月7日投资者关系活动记录表

Company Overview - Shenzhen Huijie Group Co., Ltd. primarily operates in the lingerie industry, focusing on ergonomic research, technology development, brand promotion, design, manufacturing, and marketing [2][3] - Main products include seven brands: "Mannifen," "Yivis," "Lanzhuoli," "Qiaobaishi," "Bodybeauty," "COYEEE," and "Secret Weapon," covering bras, panties, thermal wear, and functional lingerie [3] Financial Performance - In 2015, the company reported a revenue of 1,887.55 million CNY, representing a year-on-year growth of 14.13% [3] - For the first half of 2016, revenue reached 1,001.13 million CNY, with a year-on-year growth of 7.92% and a net profit of 119.95 million CNY, down 5.61% due to significant investments in new brands [3][4] Sales Channels - The company’s sales channels include direct sales, distribution, e-commerce, and OEM, with direct sales being the primary model [3] - Approximately 2,000 direct stores are currently operating nationwide [3] Online Sales - Online sales account for about 20% of total sales, with a year-on-year growth rate of approximately 40% in the first half of 2016 [4] - The COYEEE brand experienced a growth rate exceeding 40% in the same period [4] Market Insights - The domestic lingerie industry has seen a growth rate of about 10% over the past two years, with a market size of approximately 30 billion USD [5] - Offline direct sales contribute to about 60% of total sales [5] Brand Development - The company has recently launched new brands, including the men's underwear brand Qiaobaishi and skincare products under Mannifen [3][5] - The men's brand currently has over ten counters nationwide and is in the expansion phase [4][6] Production Capacity - The company operates two main factories located in Shantou and Jiangxi, with a current production capacity of approximately 15 million pieces [6] Strategic Response - The company aims to address competition from foreign brands by focusing on its target customer segments and adapting its strategies accordingly [5][6]