DAOMING(SZ:002632)2022-12-03 09:24Financial Performance - The company's reflective film revenue for the first half of 2018 reached 186 million CNY, a year-on-year increase of 20.70%, with gross margin rising from 35%-45% to 51.45% due to sales of micro-prism films and license plate films [1] - Reflective fabric revenue for the first half of 2018 was 68,153,105.16 CNY, an increase of 11.24%, while reflective clothing revenue was 43,870,609.98 CNY, growing by 37.47% [3] Market Expansion - The company secured a joint bid for 100 million CNY worth of semi-finished license plates in Guangdong province and over 10 million CNY for new energy vehicle license plates, with a market share of approximately 20% in the domestic license plate film market [2] - The company anticipates an annual increase of 30 million vehicles, requiring 6 million square meters of license plate film, indicating a significant market growth opportunity [2] Product Development - The average sales price of prism reflective films decreased from 68 CNY/square meter in 2017 to 57 CNY/square meter in the first half of 2018, driven by increased production and sales of micro-prism films [2] - The company is focusing on enhancing the performance of reflective fabrics used in vehicle safety vests, aiming for product upgrades to increase added value [3] Strategic Investments - The investment in Black Diamond Technology aims to leverage its established customer base in Nigeria to expand the company's reflective materials business in Africa [4] - The company plans to explore emerging markets along the "Belt and Road" initiative, enhancing its international presence and market share [4]