TOPSUN(SZ:002779)2022-12-05 06:26Group 1: Company Overview - The company is an export-oriented enterprise, with over 90% of its main revenue coming from exports [2] - It is a significant player in the domestic landscaping machinery industry and a long-term business partner of many multinational landscaping machinery manufacturers and distributors [2] Group 2: Business Development Direction - The company plans to further expand into mid-to-high-end products and optimize its product structure to enhance profitability [2] - There is a focus on the development of lithium battery products, which are seen as a major growth point for the future [4] Group 3: Market Position and Competition - Lithium battery products currently account for approximately 25% of similar product sales in the U.S. market, with expectations for gradual increases in other markets [4] - The company's core competitive advantages lie in its technological R&D capabilities, which ensure product quality, as well as its accumulated experience in marketing networks and production management [4] Group 4: Domestic Market Strategy - Domestic sales currently represent a small proportion of the company's revenue, but there are plans to strengthen brand building and expand marketing channels to increase domestic sales [4] - The domestic market can be categorized into landscaping and agricultural sectors, targeting both professional users and individual customers [4] Group 5: Future Plans - Over the next 3-5 years, the company aims to enhance product structure, increase the proportion of domestic sales, and intensify the development and sales of lithium battery products [4] - The company will continue to consider both organic growth and acquisitions to enhance its value and competitiveness [5] Group 6: Operational Insights - The current business model primarily focuses on ODM, with some involvement in OEM and OBM [5] - Sales and revenue have declined due to the macroeconomic environment and global economic downturn [5] - A stable RMB exchange rate is preferred for long-term development, although depreciation may have some positive effects [5]