Yixintang Pharmaceutical (SZ:002727)2022-12-08 01:13Group 1: E-commerce Development - The company plans to leverage BW and HANA big data platforms to enhance e-commerce operations through data collection, analysis, and consumer behavior prediction [1] - Implementation of a CRM system aims to manage customer lifecycles and improve customer loyalty for both online and offline channels [1] - The logistics center will undergo technological upgrades to integrate store delivery and e-commerce services, enhancing logistics competitiveness [1] - The company aims to establish a vertical website focused on health products and services, utilizing an O2O model to strengthen online and offline business [1] Group 2: Market Expansion Strategy - The primary market is currently in the Southwest region, with additional presence in Hainan, Shanxi, Shanghai, and Tianjin [1] - Future development will focus on refining existing markets while gradually expanding into less competitive regions like Hainan and Shanxi [1] Group 3: Membership Management - The company has cultivated a stable member base in existing store markets, supported by a dedicated membership management system [2] - Strong member relationships have resulted in high brand loyalty and significant consumer retention [2] - The ongoing implementation of a CRM system will enhance customer data management and support marketing and sales decisions [3] Group 4: Professional Talent Development - The company actively recruits licensed pharmacists and conducts training programs to enhance the skills of existing employees [4] - Recent efforts in training and recruitment have yielded positive results in developing professional talent within the pharmacy sector [4]