Yixintang Pharmaceutical (SZ:002727)2022-12-07 08:18Group 1: Store Layout Planning - The company has over 2,000 retail pharmacies covering all cities and counties in Yunnan Province, enhancing consumer recognition and brand acceptance [2] - As of March 31, 2015, the company and its wholly-owned subsidiaries operated a total of 2,786 direct chain stores [2] - The strategic focus is on high-density store placement in core areas, expanding from Yunnan to the Southwest and nationwide, complemented by e-commerce initiatives [2] Group 2: Membership Management - The company is implementing a CRM system for comprehensive customer lifecycle management, aiming to enhance customer loyalty both online and offline [3] - As of March 31, 2015, the company recorded over 10 million membership entries, with more than 7 million active members [4] - The CRM system supports data management and analysis to improve marketing and sales interactions with customers [4] Group 3: E-commerce Development - The company is building an O2O (Online to Offline) marketing network and has established an e-commerce department [5] - A big data platform (BW, HANA) is being developed to analyze consumer behavior and support both online and offline business operations [5] Group 4: Mergers and Acquisitions - The company has announced several acquisitions, including Hainan Guang'an Tang and various pharmacies in Shanxi, reflecting its strategy to expand from Yunnan to the Southwest and beyond [5] - The company aims to leverage its store quantity advantage in Yunnan while actively exploring new openings and partnerships in other provinces [5]