R&T(SZ:002790)2023-09-21 11:19Group 1: Company Overview and Brand Development - The company has been primarily focused on OEM production since its establishment in 1999 and is now transitioning to develop its own brand to ensure sustainable growth [1] - The dual-driven model of ODM and self-owned brands is being established to enhance brand strength [2] Group 2: Sales Channels and Market Strategy - The company's self-owned brand sales channels are divided into online (e.g., Douyin, Tmall, JD) and offline (e.g., hotel and real estate engineering channels, distributors) [2] - Online operations are performing well, with significant brand recognition growth; the company plans to maintain its online strategy while controlling cost ratios [2] Group 3: Market Trends and Product Demand - In the context of urban village renovations, the demand for smart toilets is expected to rise, with new housing accounting for 20%-30% of smart toilet sales and renovation of existing homes accounting for 70%-80% [2] - The introduction of a "light smart" product series priced below 2000 RMB has shown a market contribution of approximately 20% [3] Group 4: Production Capacity and Business Balance - The company maintains a production capacity of 600,000 smart toilets annually, with plans to expand to 1.2 million units [2] - While focusing on self-owned brands, the company continues to expand its ODM business to maintain scale efficiency [2] Group 5: Future Product Development - The company aims to become a leading provider of comprehensive bathroom and home water system solutions, including front-end products like concealed bathrooms and drainage systems, and back-end products like smart toilets and showers [3]