坚朗五金(002791) - 2023年1月30日至2月1日投资者关系活动记录表

Financial Performance - The company's 2022 annual revenue decreased by approximately 13% year-on-year, with a decline of 18%-19% in Q4 revenue compared to the previous year [2] - Q4 net profit attributable to shareholders was around 50 million, with a gross margin decline of about 1%-2% compared to previous years [2] - The cash flow from operations showed slight improvement year-on-year [3] Raw Material Prices - Current raw material prices remain high, but there is expected downward potential in the future [3] - The fluctuation in raw material prices has significantly impacted the company's gross margin in 2022 [3] Sales and Personnel Strategy - The company maintained a sales team of over 6,000 by the end of Q4 2022, with a year-on-year increase of about 5% [3] - In 2023, the company plans to control the increase in sales personnel while selectively adding staff in regions that exceed annual targets [3] Accounts Receivable and Cash Flow - The balance of accounts receivable and notes receivable at the end of 2022 remained stable compared to the beginning of the year, with a cash collection ratio exceeding 100% [3] - The operating cash flow showed slight improvement compared to 2021 [3] International Market Development - The company has been focusing on overseas market expansion, particularly in Southeast Asia, with local subsidiaries established for better operational efficiency [4] - The overseas market showed significant growth in Q4, primarily due to the relaxation of pandemic policies [4] New Market Strategies - The company is increasing its focus on county-level markets, where competition is lower and brand influence is higher [5] - The revenue from the real estate sector has been declining, with approximately 60% of revenue historically coming from real estate and over 30% from non-real estate sectors [7] Future Outlook - The company remains optimistic about market recovery, particularly in first-tier and provincial cities, as well as economically promising county-level cities [5] - The company plans to expand its product categories while ensuring synergy with existing offerings [6]