Group 1: Product Sales and Market Strategy - The sales ratio of pasteurized milk to ambient milk is approximately 1:1, with future production and sales strategies aligned with consumer market needs [3] - The company plans to increase the growth rate of pasteurized milk and yogurt products, which are expected to outpace traditional milk sales [4] Group 2: Sales Channels and Market Presence - The company's sales network includes five channels: specialty stores, home delivery services, group purchases, supermarkets, and distributors [3] - The depth of market penetration varies by region, generally reaching down to county and town levels [4] Group 3: Pricing and Market Behavior - Product pricing is determined by market behavior without government intervention [3] - Except for home delivery services, which may have slightly higher prices due to service fees, other channels maintain stable pricing [4] Group 4: Future Development and Corporate Governance - The company will evaluate market opportunities for potential new ranches in northern regions based on industry development [4] - Future plans regarding employee stock ownership will depend on the company's development trajectory [5] Group 5: Internet Integration - The company is exploring "Internet+" strategies cautiously, considering the unique factors associated with fast-moving consumer goods [5]
燕塘乳业(002732) - 2015年6月17日投资者关系活动记录表