中宠股份(002891) - 中宠股份调研活动信息

Group 1: Company Overview - The company is Yantai Zhongchong Food Co., Ltd., with stock code 002891 and stock abbreviation Zhongchong Co., Ltd. [1] - The investor relations activity took place on February 28, 2023, at the company's headquarters [1]. Group 2: Raw Material Management - Chicken is the primary raw material, and its price fluctuations can impact company performance [2]. - The company has a strategic procurement department that monitors raw material prices and builds inventory during low price periods to stabilize production costs [2]. - As production capacity and output increase, the company's bargaining power for raw material procurement also improves [2]. Group 3: Marketing Strategy - The company aims to deepen its domestic market presence and focus on its own brands to increase market share [2]. - The sales channel layout is well-established, with a balanced distribution between online (e.g., Taobao, JD.com) and offline channels (e.g., specialty stores, supermarkets) [2]. - Future marketing efforts will include innovative approaches to enhance brand recognition and consumer perception [2]. Group 4: Brand Positioning - The main brands are "Wanpy" and "Zeal," with "Wanpy" being the most developed, targeting mid-to-high-end consumers [2][3]. - "Zeal" focuses on the high-end pet food market, using high-quality, imported raw materials from New Zealand [2][3]. - The company has also developed the "Toptrees" brand, which includes a range of pet food products [3]. Group 5: Competitive Advantage - The company possesses comprehensive competitive advantages in R&D, production, channels, and branding [3]. - It has a leading R&D team and a laboratory recognized by CNAS, ensuring product quality and safety [3]. - The company has a well-established channel layout and multiple core brands to meet diverse consumer needs [3]. Group 6: Market Outlook - The Chinese pet industry has significant growth potential, and the company aims to be a leader in the global pet food market [3][4]. - The company is focused on expanding its market share and enhancing the influence of its own brands [4]. Group 7: Management Changes - The company appointed Mr. Lu Minji as the new Deputy General Manager to enhance domestic market focus and brand influence [4]. - Mr. Lu has extensive experience in leading roles at major companies and will drive the company's strategic initiatives [4].