SENSSUN(SZ:002870)2022-12-04 08:24Group 1: Company Overview and Market Position - The company has established a sales pattern focused on exports, with rapid growth in domestic sales [3] - In 2014, the domestic weighing industry market size was 18.7 billion, with the company holding a 4% market share [8] - The company has maintained the leading position in household weighing equipment sales for 11 consecutive years from 2006 to 2016 [6] Group 2: Sales Channels and Strategies - Internationally, the company collaborates with major retail chains like Wal-Mart and Carrefour, focusing on tailored products for local markets [3][4] - In the domestic market, the company has established strategic partnerships with major retailers and e-commerce platforms, enhancing market share [4][7] - Online sales accounted for 1.2 billion in 2016, representing 43% of domestic sales revenue, with a compound annual growth rate of 17.97% from 2014 to 2016 [6][7] Group 3: Financial Performance and Growth - The company’s sales volume exceeded 20 million units in 2017, with a year-on-year growth of over 14% [8] - The gross profit margin and net profit margin improved significantly in 2016 due to factors like raw material price fluctuations and enhanced sales models [11] - Accounts receivable increased by 35% year-on-year, primarily due to rising sales revenue [10] Group 4: Product Development and Innovation - The company invests 3%-5% of its main business income annually in R&D, launching 30-50 new products each year [14] - New products, including smart body fat scales and children's growth scales, contribute 20%-30% of total revenue [14][15] - The company aims to enhance its competitive edge through continuous innovation and maintaining a strong brand image [9] Group 5: Market Trends and Future Outlook - The company is focusing on expanding its presence in the health measurement product sector, which is expected to grow significantly [15] - The competitive landscape in the weighing industry is shifting towards brand differentiation and technological innovation [9] - The company plans to leverage its global marketing network to enhance market coverage and share [14]