甘源食品(002991) - 甘源食品调研活动信息

Channel Cooperation and Expansion - Established cooperation with snack systems like Snack Busy, Zhao Yiming, Snack Youming, Wife Adult, and Dai Yonghong, covering product categories such as classic trio, chips, mixed nuts, and seasoned nuts [2] - Plans to deepen channel cooperation and expand product categories to attract more distributors and achieve channel expansion and penetration [2] Product Development and Innovation - Focuses on seasoned nuts for new product development, aligning with diversified and segmented consumer demands in the snack industry [3] - New products are highly compatible with current snack consumption trends, offering diverse product forms to match different channels [3] - Longer R&D cycles due to the need for non-standard equipment and product-device matching, which is considered a competitive advantage [3] E-commerce Strategy - Adjusted e-commerce sales structure by increasing promotion efforts on platforms like Douyin and Kuaishou [3] - Optimized product structure to include mixed nuts, seasoned nuts, and baked puff products, leading to a year-on-year sales increase in Q1 [3] - Plans to optimize and expand online distributors to further boost e-commerce sales [3] Product Categories - Main product categories include leisure beans, nut snacks, and baked snacks under the "Ganyuan" brand, with diverse flavors and packaging formats [4] - Classic products include green pea series, sunflower seed series, and broad bean series, with additional categories like mixed nuts, seasoned nuts, and other snacks [4] Omni-Channel Strategy - Prepared for omni-channel development by leveraging strong R&D capabilities and a sensitive market response to meet diverse product and pricing demands across channels [4] - Collaborated with major clients like Hema, Metro, Ole, and Costco, introducing innovative products such as wasabi-flavored walnuts and peppercorn cashews [4] Investor Relations - Investor Q&A session held on May 6, 2023, via online meeting, with participation from various funds and securities firms [2][5]