甘源食品(002991) - 甘源食品调研活动信息

Group 1: Product Development and Market Position - The company has launched 12 varieties of peanut products, including flavors like fermented peanut and crispy peanut, targeting a growing market for peanuts [2] - The nut market in China has significant growth potential, with current per capita consumption levels still below those of developed countries [3] - The company has developed various nut products, including cashews, walnuts, and macadamia nuts, with innovative flavors to attract health-conscious consumers [3] Group 2: Marketing and Sales Strategy - The company is enhancing its marketing team by hiring experienced regional directors to improve sales management and marketing capabilities [2] - Plans are in place to increase brand promotion and channel development, with a focus on sales and marketing expenditures [3] - The company aims to create an integrated online and offline shopping experience, establishing an e-commerce operation department to boost online sales [3] Group 3: Operational Efficiency and Information Technology - The company has implemented ERP, WMS, SRM, and OA systems for intelligent management across production, procurement, and sales, improving operational efficiency [3] - The construction of the Anyang subsidiary is progressing, with core management in place and production lines expected to be operational by October [3] Group 4: Pricing and Market Challenges - Recent price adjustments have created pressure for distributors, but major supermarkets have begun to implement these changes [3] - The company is facing challenges in the deployment of dedicated counters for its products, but continues to push for targeted market analysis to meet its goals [2]