TOREAD(SZ:300005)2022-12-07 08:54Group 1: Investor Relations Activities - The report includes various investor relations activities such as analyst meetings and specific target research [1] - The company involved is Beijing Pathfinder Outdoor Products Co., Ltd., with the stock code 300005 [1] Group 2: Participants in the Meeting - Notable participants include representatives from major financial institutions such as Tianhongli, Anbang Asset, and Guotai Junan [2][3] - The meeting featured a diverse group of analysts and fund managers from various investment firms [2][3] Group 3: Meeting Details - The meeting took place on March 17, 2015, from 14:00 to 15:20 at Jin Qiu International Building, Beijing [3] - Key company representatives included Zhang Cheng (Director, Vice President, CFO, and Board Secretary) and Tao Xu (Securities Investment Department Manager) [3] Group 4: Company Overview - The first part of the meeting focused on the company's performance in 2014 and its development strategy, emphasizing a user-centric approach to outdoor products, travel services, and sports sectors [3][4] - The company aims to build an ecosystem that integrates these three sectors, leveraging user data for collaborative growth [4] Group 5: Future Business Directions - The sports sector will focus on strategic investments in areas like sports events, media, and smart fitness management over the next two to three years [4][5] - The company is exploring the integration of fitness data with outdoor activities to enhance health management [4] Group 6: Brand Promotion Strategies - Future brand promotion will prioritize community engagement over traditional television advertising, with a focus on active participation [5] - The company aims to align its sports initiatives with the broader public interest rather than just competitive sports [5]