TOREAD(SZ:300005)2022-12-07 09:44Group 1: Company Performance and Financial Data - The company reported a significant increase in inventory, attributed to the growth of e-commerce and seasonal business characteristics [2] - On "Double Eleven" sales day, the flagship store on Tmall achieved nearly ¥90 million in single-store sales, with total sales around ¥123 million, ranking first in the outdoor category [2] Group 2: Business Strategy and Development - The company is focusing on expanding its online brand operations to promote healthy business growth [3] - The "Green Wild" platform aims to cater to a diverse range of outdoor activities, targeting both high-end and general consumers [3] - The investment in "Extreme Beauty" enhances the service standards of the "Green Wild" platform by introducing quality suppliers for polar travel activities [4] Group 3: Customer Relationship Management - The implementation of the CRM system has improved member management, establishing stronger connections with users across various channels [4] - The company emphasizes the importance of outdoor safety, addressing it through wearable rescue devices and insurance offerings [3] Group 4: Investor Relations and Communication - The company ensured compliance with information disclosure regulations, maintaining transparency and accuracy during investor communications [5]