RYC(SZ:003010)2023-05-17 10:17Group 1: Business Performance - In 2022, the self-owned brand "Zhanjia" achieved revenue of 160 million CNY, a year-on-year increase of 117.53% [2] - Revenue from Tmall platform reached 68.25 million CNY, with a 45% year-on-year growth; Douyin platform revenue approached 40 million CNY, with an impressive growth rate of 870% [2] - Zhanjia maintained a leading position in the high-end segment, with laundry liquid revenue of 105 million CNY, up 108% [2] Group 2: Market Trends and Strategies - The laundry capsule market is expected to grow at a compound annual growth rate (CAGR) of over 35.8%, with current market growth exceeding 110% [3] - The company plans to focus on product differentiation based on fabric characteristics, developing targeted laundry care products [3] - Zhanjia aims to expand into home cleaning products, with the recently launched floor cleaner achieving over 1 million monthly sales [3] Group 3: Channel Development - In 2022, Douyin channel revenue reached 87.23 million CNY, increasing its sales contribution from 1.88% in 2021 to 7.72% in 2022 [4] - The company maintains a healthy growth across various platforms, including Tmall, JD, and Pinduoduo, with Tmall accounting for approximately 60% of revenue [4] - The company is exploring premium offline channels, such as Sam's Club, while continuing to enhance its online presence [4] Group 4: Inventory and Supply Chain Management - As of December 31, 2022, the company's inventory value was 194 million CNY, with inventory goods valued at 139 million CNY [5] - The company is committed to strengthening its supply chain capabilities to enhance customer service and support multi-category business development [5] Group 5: Marketing and Consumer Engagement - The company targets the emerging middle-class demographic, which has reached 163 million users as of July 2022, focusing on quality and emotional value in shopping experiences [4] - Marketing strategies emphasize creating engaging consumer scenarios and leveraging digital assets to improve operational efficiency [4] - The introduction of artificial intelligence is expected to enhance operational and marketing efficiency, allowing for a shift from execution to strategic service for brands [6]