By-health(SZ:300146)2023-11-02 13:24Group 1: Business Performance - Domestic business revenue accounts for over 80% of total revenue [2] - The company aims to maintain double-digit revenue growth for the year despite high base from the previous year [3] Group 2: Marketing and Sales Strategy - The increase in sales expense ratio is attributed to the rise in online channel revenue and the implementation of a multi-brand strategy [2] - The company focuses on long-term brand exposure and consumer mindset transformation through strategic advertising investments [2] Group 3: Product Development and Innovation - As of June 2023, the company has obtained 379 patents, including 103 for raw materials and formulations [3] - The company is committed to a scientific nutrition strategy, emphasizing R&D of proprietary ingredients and products [3] Group 4: Market Outlook - The domestic dietary supplement industry has significant growth potential due to factors like aging population and health policies [3] - Online channels have higher gross margins compared to offline channels [3]