Liantronics(SZ:300269)2022-12-06 01:34Financial Performance - In the first three quarters of 2016, the company achieved a revenue growth of 72.10% and a net profit attributable to shareholders of 1,873.0074 million yuan, an increase of 25,872.60 million yuan compared to the same period last year [2] - For the third quarter of 2016, the company reported a revenue of 876.7589 million yuan, with a year-on-year growth of 101.62% and a net profit of 115.2162 million yuan, reflecting a 66.55% increase compared to the previous year [2] Business Expansion - The company has enhanced its business layout, providing comprehensive marketing solutions that include brand public relations, interactive activities, internet advertising, outdoor advertising, and digital display equipment [2] - The company continues to expand its outdoor media resources, with a total media resource area of approximately 2.5 million square meters and a goal to increase outdoor media resources in major cities across the country [2] Data-Driven Marketing - The company is focused on building a data-driven digital communication group, utilizing data collection and analysis to improve advertising effectiveness [4] - The integration of hardware products such as gateways, routers, and customer flow radars allows for the collection of big data on consumer behavior, enhancing targeted advertising capabilities [4] Media Resource Management - As of September 2016, the company established a nationwide outdoor advertising resource database covering 1,716 cities with a total area of 17.16 million square meters [2] - The company collaborates with media suppliers to strengthen its media resource management system, ensuring a comprehensive advertising resource network [2]