Liantronics(SZ:300269)2022-12-07 08:38Group 1: Company Overview - Shenzhen Lianjian Optoelectronics Co., Ltd. is a leading global manufacturer of LED displays, serving over 1,000 major advertising companies in China and becoming one of the largest equipment providers in the outdoor advertising industry [2]. - The company aims to build a digital outdoor media group by integrating public relations planning, agency operations, advertising platforms, interactive activities, advertising resources, and equipment [2][3]. Group 2: Strategic Acquisitions - The company has made significant acquisitions, including the purchase of four companies for a total of 1.96 billion RMB, with 33% paid in cash and performance guarantees over five years [3]. - Acquisitions include Shenzhen Lema Network Technology Co., Ltd., Shanghai Litang Marketing Management Co., Ltd., Shanxi Huahan Cultural Communication Co., Ltd., and Beijing Yuanyang Linge Cultural Media Co., Ltd. [3][4]. Group 3: Market Expansion - The company has expanded its global reach, covering over 100 countries through the acquisition of Easy Star in 2014, which enhanced its overseas digital equipment market [3]. - The acquisition of Huahan Cultural, a major media resource company in Taiyuan, allows the company to gain local advertising resources and enhance its competitive edge in the region [4][5]. Group 4: Business Synergies - The integration of new acquisitions is expected to enhance the company's core business areas, including digital equipment technology, brand public relations services, and outdoor media networks [3][4]. - The company aims to achieve synergy across various business lines, including online and offline advertising, public relations and event services, and media and manufacturing collaborations [4]. Group 5: Future Outlook - The company plans to continue investing in outdoor advertising resources to form a connected digital outdoor media group, enhancing marketing effectiveness [3]. - The application of new technologies in outdoor advertising is expected to create new value and improve user engagement, making it irreplaceable by internet advertising [5].