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中文在线(300364) - 中文在线调研活动信息
COLCOL(SZ:300364)2022-12-04 09:54

Group 1: Company Overview - 中文在线 was established in 2000 at Tsinghua University, focusing on digital publishing with a mission to "inherit culture" and a dual strategy of "literature +" and "education +" [3] - The company has over 4 million digital content resources and 3.7 million resident authors, collaborating with over 600 copyright institutions [3][12] - The company has established a broad direct content procurement network and has signed over 2,000 bestselling authors [4][12] Group 2: Content Production and Distribution - 中文在线 has a continuous production capacity for quality content, supported by its online literature university established in 2013, which trains original authors [5] - The distribution channels include self-owned platforms like 17K Novel Network and partnerships with major internet platforms such as QQ Reading and Baidu Reading [5][12] - The company has over 100 works with clicks exceeding 100 million, and many works have won national awards [4] Group 3: Intellectual Property and Compliance - The company holds multiple necessary licenses for online publishing and has a rigorous internal content review mechanism recognized by regulatory bodies [6] - 中文在线 has engaged in nearly 10,000 legal actions for copyright protection, involving over 100,000 works, establishing itself as a significant player in copyright enforcement [6] Group 4: International Expansion and New Markets - The interactive visual reading platform, Chapters, has over 15 million registered users and ranks among the top two in the global visual novel market [7] - The company is a key supplier for digital textbooks, participating in trials across 159 schools in Shanghai and 22 schools in Shenzhen [11] Group 5: Educational Services - The education reading business targets various scenarios, primarily serving government and educational institutions, allowing public access to digital content [10] - The company has developed a teaching support system and digitized nearly 2,000 textbooks, enhancing educational resources [11] Group 6: Future Outlook and Strategy - The company is adjusting its copyright development strategy, focusing on licensing IP to film and game companies while maintaining a strong presence in audio content [12] - The demand for audio content is expected to grow significantly, with the company leveraging its existing digital content copyrights [9]