Group 1: Company Overview and Strategy - Helen Piano has successfully integrated 10 art training institutions in 2014 and plans to expand to 20-30 cities in the coming years [2] - The company aims to establish its own core competitiveness in music education by developing unique teaching materials and leveraging the features of smart pianos [3] Group 2: Brand Development and Market Positioning - The company emphasizes the importance of "brand" and "scale" in promoting Helen Art Education, focusing on management improvement and high-quality teaching [3] - Standardization will be implemented across teaching materials, teacher training, and online education to build a distinctive brand [3] Group 3: Market Competition and Challenges - The education training market is becoming increasingly profitable, leading to heightened competition; however, competition can drive improvement [4] - Helen Piano is committed to developing its own educational training system to establish a unique competitive edge [4] Group 4: Intellectual Property and Risk Management - The company acknowledges the potential for imitation and plagiarism of its training materials and online platforms but believes the integrated training method is difficult to replicate [4] - Helen Piano relies on technology and intellectual property protection to mitigate risks associated with imitation [4]
海伦钢琴(300329) - 2015年1月30日投资者关系活动记录表