ConST(SZ:300445)2022-11-21 05:30Group 1: Company Overview and Market Position - The company primarily focuses on pressure products, with temperature products gaining a higher share in the product structure, maintaining a higher gross margin for pressure detection products [2] - The global market for pressure and temperature is approximately $13 billion, with the domestic market around $3 billion, showing a slower overall growth rate [3] - Major competitors in the pressure detection market include WIKA and Druck, with significant opportunities for domestic import substitution [3] Group 2: Product Development and Innovation - The company is collaborating with a German team for MEMS pressure sensor design, with knowledge property rights retained by the company [3] - The MEMS pressure sensor production line is expected to contribute revenue starting in 2023, with packaging line construction at the Yanqing base to be completed by the end of 2022 [4] Group 3: Financial and Operational Challenges - The company faced a tariff increase from 4% to 25% since 2018, impacting net profit by 17% in 2020, with potential positive effects if tariffs are reduced [4] - Logistics costs have significantly increased, with shipping times to the U.S. extending from one month to four months, affecting overall operational efficiency [4] Group 4: Sales and Marketing Strategy - The company plans to expand its domestic sales network by adding 7 sales engineers in 2022, following the addition of 9 in 2021 [5] - A consultant-style marketing approach will be maintained, focusing on high-tech solutions to guide customers away from price sensitivity [4] Group 5: Collaboration and Future Prospects - The partnership with Mingde Software aims to create integrated solutions around user needs, enhancing the company's software capabilities in measurement systems [5] - The company is focusing on high-end direct current detection products, with plans to release new products as supply chain issues stabilize [5]