Huakai Yibai(SZ:300592)2023-05-26 08:24Group 1: Company Performance and Goals - The company aims for a revenue of 6 billion RMB in the cross-border e-commerce segment, targeting a growth rate of approximately 40% in 2023 [3] - The average selling price for products is set at 327.84 RMB, with a focus on high cost-performance strategies [3] - The company plans to enhance operational efficiency across various departments, reflecting an overall improvement in productivity [3] Group 2: Product Lines and Pricing Strategy - The premium product line includes four categories: cleaning appliances, household appliances, pet supplies, and lighting [3] - Future product development may include industrial products due to reduced shipping costs, making it a favorable time for larger items [3] - The gross margin for premium and general products is similar, although premium products currently have higher fixed costs affecting profitability [3] Group 3: Market Trends and Challenges - The cross-border e-commerce industry is seeing a recovery in gross margins, but operational requirements for sellers have increased, making entry more challenging [4] - The company utilizes a smart pricing system to adjust prices based on currency fluctuations, ensuring competitiveness and profitability [4] - The market is returning to rationality, with overall growth rates stabilizing at normal levels [4] Group 4: Ecosystem Development and Partnerships - The company is expanding its Yimai ecosystem platform, focusing on quality merchant operations to enhance bargaining power in procurement and logistics [4] - The goal for 2023 is to cultivate existing sellers with stable sales volumes, thereby improving the ecosystem's overall efficiency [4] - The company has increased the share repurchase price limit from 23.31 RMB to 35 RMB per share, reflecting management's confidence in future growth [4]