SPZP(SZ:300616)2024-02-19 15:26Group 1: Financial Performance - In 2023, the company expects a net profit growth of 25.28% to 62.00% year-on-year [2] - Significant improvement in operating cash flow compared to 2022, indicating a recovery signal [2] Group 2: Strategic Focus for 2024 - The company will continue to focus on customization and supporting services, with an emphasis on recruitment and organizational transformation [3] - The strategy includes accelerating recruitment efforts and expanding into lower-tier cities to boost franchise business [3] Group 3: Store Management and Development - The company plans to transition direct-operated stores to franchises, optimizing profitability in direct operations [4] - The total number of stores in self-operated cities will increase, while focusing on franchise development in non-self-operated cities [4] Group 4: Market Trends and Consumer Behavior - The introduction of the 699 package is seen as a strategy to attract customers rather than a price war, gaining recognition since its launch in September 2023 [3] - Consumption in lower-tier cities is not declining; instead, there is potential for market upgrades as urbanization progresses [3]