SPZP(SZ:300616)2022-12-03 10:18Group 1: Business Strategy and Market Position - The company plans to maintain a rapid opening pace for franchise stores in untapped cities, despite industry growth slowing down [2] - Expansion of product categories includes integrating light renovation elements like background walls into offerings, enhancing store integration [3] - The self-operated city franchise model allows franchisees to benefit from comprehensive advertising coverage and mature management guidance, reducing operational pressure [3] Group 2: Financial Management and Marketing - The company will adopt a cautious approach to marketing expenses in 2019, focusing on precise advertising rather than blind increases in spending [4] - The company aims to control sales and management expenses due to rising costs of acquiring traffic [4] Group 3: Industry Trends and Future Outlook - The concentration in the industry is expected to increase post-chaos, but will not reach the levels seen in the home appliance sector due to the aesthetic nature of home furnishing solutions [4] - The company is strategically positioned in both the renovation and custom furniture markets, aiming to empower renovation companies and enhance efficiency [4] - Customer segmentation includes four categories: first-hand finished, first-hand rough, second-hand housing, and home additions/renovations, with a focus on matching capabilities to customer needs [4]