SPZP(SZ:300616)2022-12-03 10:16Group 1: Business Development - The company is making steady progress in recruiting franchisees in self-operated cities, particularly in Beijing and Shanghai, which has received positive feedback from potential investors [2][3] - The company plans to maintain a rapid pace of store openings for franchises while also accelerating the establishment of self-operated city franchise stores, proceeding as scheduled [3][4] Group 2: Business Strategy - The company currently has limited bulk business and is not focusing on it as a strategic priority, preferring to concentrate on retail business and enhancing its products and services [3][4] - The company aims to recruit more members for its integrated cloud system to generate scale effects and attract more decoration companies to use its platform, creating a positive feedback loop [4] Group 3: Technology and Innovation - The integrated cloud system utilizes the S2B2C model, leveraging technologies such as the Internet, big data, cloud computing, and AI to empower traditional home decoration enterprises and restructure the industry chain [3][4] - The company is addressing the varying design levels of designers through training and by continuously improving the system, allowing designers to rely more on cloud-based design capabilities [4] Group 4: Market Positioning - The company will engage in normal promotional activities but does not intend to enter a price war, as the gross profit margin remains stable across different products and channels [4] - The company believes that engaging in price wars for whole-house customization is unnecessary due to the high degree of product personalization and the significant weight of services, making it difficult for consumers to compare [4]