博士眼镜(300622) - 博士眼镜调研活动信息

Group 1: Business Performance - The company achieved a strong start in 2023, benefiting from the first wave of traffic dividends after launching on Douyin's local life platform [2][3] - Product sales saw rapid growth after the launch on Douyin, although the growth rate has stabilized but remains at a healthy level [3] - The company maintains its leading position in the eyewear retail industry by focusing on online and offline synergy, enhancing core capabilities such as service, delivery, brand strength, and channel power [3] Group 2: Franchise and Supply Chain Strategy - The company supports franchisees through supply chain empowerment, traffic support, brand endorsement, and information management tools to reduce procurement costs and increase customer visit rates [3][4] - Future growth will be driven by upgrading supply chain management and operational efficiency through digital management tools [4] - The company emphasizes a steady expansion strategy for direct stores, focusing on familiar regions and collaborating with large supermarket chains to gradually increase operational scale [4] Group 3: Market Expansion and Talent Development - The company plans to expand its direct store network primarily in first and second-tier cities while also targeting lower-tier markets through a new digital franchise model [4] - Talent cultivation is crucial, with a focus on training professional optometrists to enhance service quality and support store opening speed [4] - The company aims to align its expansion plans with national policies and consumer demand, ensuring sustainable development in response to market trends [4]