KORRUN(SZ:300577)2022-12-05 02:18Group 1: Company Operations and Impact of COVID-19 - The pandemic has caused a certain impact on the industry but has also accelerated the elimination of outdated production capacity and the trend of industry concentration [3] - The company, as a core supplier to its clients, has actively strengthened communication to ensure stable business operations during the pandemic [3] - Measures such as cost reduction, efficiency enhancement, and increasing protective material business have been implemented to mitigate the pandemic's impact, with confidence in maintaining steady growth throughout the year [3] Group 2: Talent Acquisition and Company Culture - The company's entrepreneurial team comes from IT, internet, and Fortune 500 backgrounds, focusing on becoming a respected world-class travel consumer goods company [3] - The company has created a positive atmosphere that values talent through equity incentives and employee stock ownership plans, attracting a group of excellent cross-industry talents [3] Group 3: Brand Strategy and Market Positioning - Following the outbreak, the company adjusted its brand building strategies in response to market conditions, focusing on higher conversion rates and better return on investment [3] - The company's own brand "90 Points" and its flagship store successfully became category leaders in Tmall's luggage sector, enhancing digital operational capabilities and consumer-centric digital transformation [3] - This partnership with the platform aids in exploring opportunities, expanding market share, and improving conversion rates and brand strength [3]