KORRUN(SZ:300577)2022-12-04 08:34Group 1: Company Overview and Strategy - The company focuses on expanding product categories through various initiatives, including recruiting design talent and collaborating with universities [3][4] - The strategy for creating popular products involves meeting 80% of user needs and continuously iterating based on user feedback [3][4] Group 2: Product Development and Innovation - The company employs two main teams for product development: one focused on creating popular products and another on rapid updates for specific functionalities [4] - The introduction of new products is supported by external collaborations and investments in the ecosystem [4][5] Group 3: Sales Channels and Market Expansion - Sales channels are categorized into domestic online, domestic offline, and overseas, with major online platforms including Xiaomi, JD.com, Taobao, and Tmall [4][5] - The company is committed to expanding offline channels, viewing them as essential for brand building, with plans to utilize "new retail + new technology" models [5] Group 4: Customer Retention and Product Mix - The company aims to enhance product repurchase rates by offering a well-rounded product mix that addresses user scenarios and consumption frequency [5] - The potential market for domestic bag brands is significant, indicating ample growth opportunities [5] Group 5: Sub-brands and Market Positioning - The sub-brand Zhi Xing focuses on products with toy attributes, such as strollers and safety seats, and plans to incorporate IP concepts [5][6] - The "deep buyer model" is introduced to combine advanced foreign manufacturing resources with domestic trends, emphasizing future-oriented product design [6]